Salman Khan, the biggest actor of the Indian film industry, founded Being Human - The Salman Khan Foundation in 2007.
The purpose of the Foundation was to provide education and healthcare support to the underprivileged. In doing so, Salman Khan demonstrated his values with great generosity. Contributors and the Indian population have all identified with his action and the positive values generated by the Foundation.
In 2012, Mandhana Industries Ltd brought to life a full-fledged clothing line for Being Human – The Salman Khan Foundation.
Inaugurated in 1985, Mandhana Industries Ltd is a diversified textile and apparel manufacturing company. Mandhana Industries Ltd operated Being Human Clothing for approximately four years and in 2016, The Mandhana Retail Ventures Ltd was born for enhancing strategic flexibility to build a vibrant industrial platform, enabling a dedicated management focus and to accelerate growth of the retail business. With an exclusive worldwide license to design, manufacture, retail and distribute Being Human clothing, The Mandhana Retail Ventures Ltd offers to its customers, a world-class fashionable product coupled with the satisfaction of doing good. Royalties from the clothing line help support education and healthcare initiatives of the Foundation.
With a constant eye for perfection, Manish Mandhana, CEO, The Mandhana Retail Ventures Ltd, has been focusing towards making Being Human clothing a truly international brand. It has point of sales in Bahrain, Doha, France, India, Kingdom of Saudi Arabia, Kuwait, Jordan, Muscat, Nepal and UAE. Its European distribution is set up in Bordeaux, France and is servicing around 120 selling points in Europe.
In 2015, the brand was voted as the Most Exciting Apparel Brand in the Most Exciting Brand Study conducted by Nielsen.
WHAT MAKES US UNIQUE?
Being Human Clothing embodies six positive, simple and humane values: love, care, share, hope, help and joy - binding these values in a bond of respect. Each of these values form our DNA and is imbibed into and reflect through our work. What brings out the DNA in the clothing range is the detailed visual evoking the charitable aspect of the brand. The results are collection that are stylish yet reach out to the people to help spread these values.
Every garment helps shape a life through education or helps save a life through healthcare initiatives.
Not an entire clothing line or a season's collection, but every single piece of clothing helps a life in one way or the other. Every single garment, every single edition, season after season, continues to do so.